#172 - Max Vliegenthart and Daniëlle van der Ende on why holistic pricing will change the dynamic between CPG and retailers

Joining us this week are Max Vliegenthart and Daniëlle van der Ende from Visualfabriq, the world’s frontrunner in AI enhanced revenue growth management. Founded in 2013, Visualfabriq is looking to solve the key pain points in an industry dominated by legacy systems. Their platform uses a mixture of integrated data, artificial intelligence and workflows to greatly empower CPG employees and create more profit. 

On this week's episode Max, Daniëlle and Maria discuss: 

• The benefits of holistic pricing. 
• How the dynamics between CPG and retailers is shifting.   
• Why brand loyalty amongst consumers is waning.  
• Why companies need to update their planning cycle. 

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↓ Max Vliegenthart ↓

https://www.linkedin.com/in/dooropenermax/

↓ Daniëlle van der Ende ↓

https://www.linkedin.com/in/daniellevanderende/

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Maria Villablanca (Host)

https://www.linkedin.com/in/mariavillablanca/

Transform Talks 

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